How to Come Up with a Business Name
Try to create many ideas early in the process to get your creative juices flowing. Use keywords for inspiration. Words around the products and services you sell, your business's niche and your ideal audience are a great place to start.
Words around the products and services you sell, your business's niche, your ideal audience and business goals are a great place to start.
Brainstorming Business Name Ideas
Incfile's Business Name Generator creates unique names based on keywords and lets you easily check their availability in your state.
Get inspired through unlimited searches and find the perfect business name that resonates with your future customers.
Tips for Choosing a Business Name
The best brand names use a combination of the following principles when naming a business:
Use...
Simple and distinctive words
Meaningful and emotional words
Words that create a verbal or sound association
Words that create a mental image
Techniques like alliteration, assonance and rhythm
Avoid...
Names that are long and cumbersome
Names that are hard to pronounce or remember
Any name that is already in use by another business in your state
Names that are trademarked or otherwise protected
A name that may be offensive in a different language
Names where you can’t get naming rights on various social media platforms
Names where the website domain isn’t available
Why Choosing the Right Business Name Matters
Choosing the right business name matters. Your company name will influence how your customers view your brand and can even impact buying decisions.
A short, fitting and distinctive name shows confidence, defines your business and creates a buzz around what you sell while boosting how memorable your enterprise is.
A perfect business name is a great first step, a foundation for your entire brand and approach to get recognition across all your marketing channels.
Check out the golden rules of business naming
Learn moreStarting Your Business Off Right
Once you've decided on a name for your new business, it's time to take the next step on your entrepreneurial journey.
Incfile's got all the resources, guides and information that you'll ever need to successfully grow and manage your business.
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Protect Your Business Name
There are several ways to register your business name: entity name, trademark, Doing Business As (DBA) name and domain name. For the best protection, form an LLC or incorporate your business.
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Business Start Up Guide
Uncover how to start a business with our business startup guide. Learn about taxes, licenses, forms, planning and funding. Come to grips with business identity, marketing and measuring success.
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Build Your Brand
Discover how to brand your business and what makes a good business logo. Check out the four ways to nail digital branding to build your business and the many other resources available on branding.
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Grow Your Business
Access your free business resources, including guides, tools, quizzes and courses. Dive into growth management and financial management and visit our blog for further resources on growing your business.
Business Name and Branding Stats
People are bombarded with products and services all day, every day, in real life and across many devices. A good business name and brand is vital to standing out — just check out these stats!
72% of the best brand names are made-up words or acronyms.
77% of consumers make purchase decisions based entirely on a brand name.
Your brand has 7 seconds to make a good first impression.
55% of a first impression is made because of visual stimuli like a logo or brand colors.
42% of people say a logo can tell them about a brand’s personality.
Common Questions About Business Name Generators
Some of the best business name generators include Incfile's Business Name Generator, NameSnack, Shopify Business Name Generator and Zyro.
Some things to look out for in a good business name generator include:
- Search and filter features
- Results displayed in a variety of colors and fonts to inspire logo and branding
- The ability to check business name availability in your state
- An option to see what relevant domains are available
There are several different types of brand names:
- Descriptive names explain what a business does – Bank of America and Hotels.com
- Origin or founder names – Kellogg's and Calvin Klein
- Emotive names inspire an emotional response – Uber and Zoom
- Names using acronyms or abbreviations – H&M and BMW
- Abstract names are often more readily available – Nintendo and Spotify
- Playful names are fun and therefore memorable – Monster and Chipotle
- Metaphorical names play on a visual element – Amazon and Apple
- Compound names combine two or more words – Facebook and PayPal
Popular business names include Apple, Tesla, Google, Caterpillar and Twitter, but the term "business name" can mean several things.
A business's legal name often depends on the type of business structure.
Sole proprietorships and general partnerships include your full name or last name. LLCs and corporations don't need to include an owner's name.
As a business owner, if you want to operate under a different name than your company's legal name, you can file for a fictitious or DBA name.
The best way to register your business name and protect yourself is by forming an LLC or incorporating your business as a corporation.
Check out state-by-state business name restrictions: what you cannot have in your company name, how to file and register a trademark for small businesses, how to register and file a DBA, our easy guide to buying and registering a domain name and all our other business name-related resources.
Yes, you can. When you file to become a legal business entity, you create Articles of Incorporation or Articles of Organization, which include the name of your business.
If you find that your business name doesn't fit the services you provide anymore as your business evolves, you can file an Articles of Amendment with your Secretary of State to change your business name.
Alternatively, you could register and file a DBA or fictitious business name, which allows you to do business under a different name from your business's official legal name.
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